Comparing Video Sales Letters & Product Tours for B2B SaaS

You’ve likely seen a video sales letter (VSL) before. They’re commonly used by digital marketers and social media influencers to sell products and services.

But how does it differ from a product tour, and should you use one over the other?

We'll explore the answer to those questions below.

Introduction

You’ve likely seen a video sales letter (VSL) before. They’re commonly used by digital marketers and social media influencers to sell products and services. A VSL is a type of video that uses persuasive techniques to get the viewer to take action, such as buying a product or signing up for a service. Product tours, on the other hand, are videos that show off the features and benefits of a product or service without trying to sell it. In this article, we’ll explore the key differences between these two types of videos so that you can decide which one is right for your business.

What is a video sales letter?

A video sales letter is a type of video that is created for the purpose of selling a product or service. Unlike a product tour, which is designed to show potential customers what a product or service is and how it works, a video sales letter is focused on making a persuasive argument for why someone should buy the product or service.

Sales letters have been used in traditional advertising for decades, and they can be very effective when done well. A good sales letter will focus on the benefits of the product or service, and address any objections that the potential customer might have.

While a sales letter can be effective, it's important to remember that people are more likely to trust something they see with their own eyes. This is where a product tour can be helpful. By showing potential customers how the product or service works, you can help to build trust and credibility.

When deciding whether to create a video sales letter or a product tour, think about what your goal is and who your target audience is. If you're trying to sell a complex product or service, a product tour might be the better option. If you're selling a simpler product or service and you're comfortable making a persuasive argument, a video

What is a product tour?

A product tour is a guided demonstration of a product or service. Unlike a video sales letter, which is typically a one-way communication, a product tour allows potential customers to ask questions and get a feel for the product or service before making a purchase. Product tours can be conducted in person or online, and are an effective way to generate interest and build excitement for a new product or service.

The difference between a video sales letter and a product tour

When it comes to digital marketing, there are a lot of different ways to skin the cat. But when it comes to video, there are really only two options that make sense: a video sales letter or a product tour.

So what's the difference between the two? A video sales letter is focused on selling a specific product, while a product tour is more about giving potential customers an overview of what your company has to offer.

A video sales letter will typically be shorter than a product tour, and will focus on one key benefit of the product. It's all about making a quick, persuasive pitch that will convince viewers to buy what you're selling.

A product tour, on the other hand, is more about providing an overview of your company's products and services. It's less focused on making a sale, and more about giving potential customers a taste of what you have to offer.

So which one is right for you? It really depends on your goals. If you're looking to make a quick sale, then a video sales letter is probably your best bet. But if you're more interested in building brand awareness and generating leads, then a product tour might be a better option.

Why you need both

As anyone in sales will tell you, selling is all about persuasion. You need to convince your potential customer that your product is the right fit for their needs. And you need to do it in a way that's engaging and convincing.

Enter the video sales letter (VSL).

A VSL is a type of video that's specifically designed to sell a product or service. They're usually between 2 and 5 minutes long, and they focus on explaining the benefits of the product in a clear and concise way.

Product tours, on the other hand, are designed to show potential customers how the product works. They're usually longer than VSLs, and they go into more detail about the features of the product.

So which one should you use? Well, ideally, you should use both.

A VSL can be a great way to introduce potential customers to your product and get them interested in learning more. But a product tour is what's going to seal the deal and convince them to actually make a purchase.

Think of it this way: a VSL is like an appetizer, and a product tour is like the main course. They both have their place, and they

How to create a video sales letter

If you're looking to create a video sales letter, there are a few things you'll want to keep in mind. First, a video sales letter is different from a product tour in that it's focused on selling a specific product or service. This means that your video will need to be clear and concise, and should include all the information necessary to convince someone to buy what you're offering.

You'll also want to make sure that your video is visually appealing and engaging. Remember, people are more likely to watch a video than read a long block of text, so make sure your sales letter is easy on the eyes. Finally, don't forget to include a call-to-action at the end of your video so that viewers know what they can do next.

How to create a product tour

When you're ready to launch your product, you need to create a product tour. This will show potential customers how your product works and what it can do for them. Here's how to create a great product tour:

1. Keep it short and sweet. Customers don't want to sit through a long, drawn-out video. Keep your product tour under two minutes.

2. Focus on the benefits. What will your product do for the customer? How will it make their life better? This is what they want to know.

3. Use real people. Potential customers will connect more with a real person using your product than with a company spokesperson or an actor.

4. Make it interactive. Include call-to-actions throughout the video so viewers can learn more about your product or take the next step in the buying process.

5. Highlight key features. What makes your product unique? Be sure to focus on these key features in your tour.

By following these tips, you can create an engaging and effective product tour that will help boost sales and introduce your product to a wider audience

Conclusion

A video sales letter is a specific type of video that's designed to sell a product. It's different from a product tour in several key ways:

1. A video sales letter is typically longer, usually around 5-10 minutes, but sometimes as long as 120+ minutes.
2. It's focused on convincing the viewer to buy the product, whereas a product tour is more about giving an overview of what the product can do.
3. A video sales letter will often include testimonials or case studies, whereas a product tour may not.
4. A video sales letter is usually shot in one location (e.g. in front of a green screen), whereas a product tour may show the user interacting with the product in various settings.

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